为什么要对博客名称和徽标进行商标和版权保护？ （Why You Should Trademark and Copyright Your Blog Name and Logo?）
Registering a trademark is not mandatory to 制作一个商业网站 in the United States. If you run a small personal blog or business website and do not have plans to grow it further, then your creative works are already protected by the copyright.
In plain words, this can be your business name, logo, brand mascot, or product name. However, you cannot register your own name as a 个人品牌 unless it is truly unique and widely recognized such as Marks & Spencer, Johnsons & Johnsons, Calvin Klein etc.
It is important to remember that 版权 doesn’t give your business or logo the same protections offered by registered trademark. For example, some part or the entirety of your copyrighted work can be used under the ‘Fair Use’ principle.
Filing a trademark application is a legal process that needs to be handle carefully. We recommend hiring a lawyer to help you apply for the trademark. You can also use online legal service providers like 企业网 or 法律缩放, which provide legal services to small businesses and individuals at a low cost.